Case Study: Sked Social boosts email open rates and marketing insights with Ortto

How switching from ActiveCampaign to Ortto allowed Sked Social to gain greater customer insights faster

Sked Social switched from ActiveCampaign to Ortto after becoming frustrated with limits in analytics, attribution, and email functionality. As a B2B SaaS marketing team, they needed a platform that would let them build and test journeys, manage newsletters, and get clearer customer insights without relying on extra third-party tools.

With Ortto’s marketing automation platform, Sked Social set up newsletters, ran proper A/B tests, used reactions for feedback, and built reporting around key actions and Chargebee data. Ortto also powered real-time dashboards, Slack alerts for high-value trialists, and automated sign-up recovery journeys, helping Sked Social increase newsletter open rates by 127% and save the sales team time.

Sked Social

Mark Ankucic

Head of Marketing