Case Study: Rare Cancers Australia boosts rare cancer awareness with Ortto

How Rare Cancers Australia used Ortto to drive awareness on their biggest day of the year

Rare Cancers Australia, a not-for-profit focused on improving outcomes for Australians living with rare, less common, and complex cancers, needed a better way to run targeted marketing after struggling with Mailchimp’s campaign builder and emails. Using Ortto for marketing automation, the team wanted to make information easier to understand, build trust, and tailor communications for patients, carers, supporters, and partner organizations.

Ortto helped Rare Cancers Australia create and manage highly targeted email campaigns and automated journeys for Rare Cancers Awareness Day, with tools for segmentation, analytics, and email marketing. The campaign included 22 emails across four stakeholder groups and two automated journeys, delivering an average open rate of 54% for existing audiences and 70% for new lead-gen audiences, with 44% of opens leading to engagement, clicks, and resource downloads.

Rare Cancers Australia

James Mathews

Marketing Manager