Case Study: Mosaic drives webinar sign-ups and conversions with Ortto

How Mosaic is using Ortto to drive webinar sign ups and conversions

Mosaic, a New York City-based SaaS company launched in 2018, switched from HubSpot because its team was hitting workflow limitations and needed a faster, more flexible way to run webinar-driven marketing. With webinars playing a major role in lead generation, Mosaic wanted a better way to capture registrations, follow up with attendees, and track which campaigns were actually producing qualified leads, so it turned to Ortto.

Using Ortto’s journeys, analytics, email marketing, and no-code integrations with tools like Zoom, Salesforce, and Chili Piper, Mosaic automated webinar registrations, replay follow-up, no-show cadences, and abandoned-booking workflows. The results were strong: webinars and related campaigns now drive 75–80% of lead volume, webinar emails average a 25% click-through rate, no-show rebooking increased by 40%, and dynamic URLs lifted conversion rates by 40%.

Mosaic

Ari Goldstein

Marketing Ops Manager