Case Study: LiteracyPlanet achieves higher lead conversion and onboarding engagement with Ortto

How LiteracyPlanet generates and converts more leads with Ortto

LiteracyPlanet is an English literacy learning platform that helps teachers create more engaging, evidence-aligned programs for students. As they looked to improve lead generation and onboarding, the team found their legacy marketing tool was clunky and unreliable, and they needed a simpler way to automate omnichannel communications with teachers and administrators.

With Ortto, LiteracyPlanet built proactive live chat, email marketing, journeys, and playbooks to capture, nurture, and convert leads throughout the 30-day free trial. The results included a 31% average open rate on the playbook, open rates consistently above 20% across journey emails, and a 27% open rate plus a 2.2% click-through rate on the paid-trial reminder journey, while also making onboarding messages reliable and easy to run in the background.

LiteracyPlanet

Julia Funk

Marketing Manager