Case Study: Conta transforms content into a lead generation engine with Ortto

How Conta used Ortto to build “a formidable lead generation engine”

Conta, an online invoicing and accounting software suite for small businesses, was struggling to keep content engagement and lead generation strong as privacy changes reduced the effectiveness of retargeting. The company turned to Ortto and its marketing automation platform to find a better way to convert website visitors and nurture prospects.

Using Ortto’s capture feature, email marketing, and Journeys, Conta turned its blog and resource center into a lead generation engine with lead magnets, targeted email journeys, and referral campaigns. The results were strong: email journeys reportedly delivered a 65% open rate and 40% click-through rate, the website captured 30,000 new customer leads, paid users grew from zero to 60,000 in two years, and the referral program converted at 31% versus a SaaS average of 4.75%.

Conta

Dag Steinsvik

Chief Marketing Officer