Case Study: CycleMasters boosts lead conversions and app reviews with Ortto

How behavior-based email journeys help CycleMasters convert more leads and generate reviews

CycleMasters, a fitness app and ecommerce business offering indoor cycling, yoga, strength workouts, bikes, accessories, and clothing, needed a better way to access customer data and deliver more personalized marketing. Before switching to Ortto, the team struggled with limited data connections and weak integrations with other services, making it harder to run effective campaigns for leads and members.

With Ortto’s journeys, email marketing, and push notifications, CycleMasters was able to build more flexible automated flows, sync the right data, and target audiences at the right time. Ortto helped them recover lost leads with a trial reminder email that achieved a 7.7% conversion rate, and their review-collection campaign drove a significant increase in App Store and Google Play reviews. The team also consolidated more of its customer journey marketing into one tool, improving efficiency and analytics.

CycleMasters

Evelien Biever-van Dam

Marketing Manager