Case Study: Humane Society International Australia drives 30% CTR with Ortto

How audience segmentation helps Humane Society International to drive community action

Humane Society International Australia, a not-for-profit focused on animal and nature protection, needed a more modern and efficient way to run targeted marketing campaigns. Their small team had outgrown a basic legacy email system and wanted a platform that could better support audience segmentation, campaign creation, and fundraising efforts. Ortto provided the marketing automation and email marketing tools they needed.

With Ortto, the team connected Salesforce data, used filtering to build precise audience segments, and sent personalized campaigns with clear calls to action into petitions and click-to-call actions through New/Mode. They also used journeys and live chat support to move quickly on new ideas. The result was highly targeted outreach that delivered click-through rates as high as 30%, helping Humane Society International Australia drive more community action.

Humane Society International Australia

Sabrina Nizeti

Digital Marketing & Social Media Coordinator