Case Study: Nadel and Gussman Builds a Strong Online Presence with Orsanna

Nadel and Gussman launches first website after nearly 100 years with Orsanna

Nadel and Gussman, a nearly 100-year-old oil and gas production company, needed to establish its first online presence with a modern website. The family-owned business faced the challenge of creating a marketing hub to control its narrative and serve as a liaison for lease owners and potential partners, all while retaining the privacy of its key decision-makers. They enlisted the digital marketing agency Orsanna to guide them through this website build.

Orsanna developed a mobile-responsive website optimized for targeted search terms and worked to establish a backlink profile to improve search engine rankings. The solution also included claiming and optimizing the company's business profiles across the internet to control its narrative. As a result, Nadel and Gussman successfully transformed its long-standing brand for the digital age, creating an authoritative online presence that highlights its history and future contributions.

Nadel and Gussman