Case Study: Walker Hotel Greenwich Village achieves 50X ROAS with O'Rourke Hospitality

Walker Hotel Greenwich Village drives 50.6X ROAS with O'Rourke Hospitality

The Walker Hotel Greenwich Village, a luxury property in New York City, faced fierce competition in its market. Its challenge was to drive direct bookings by targeting audiences with high booking intent and the right budget, all while keeping ad spend as efficient as possible. The vendor, O'Rourke Hospitality, addressed this with a strategic paid social campaign.

O'Rourke implemented a paid social media campaign using audience segmentation and platform optimizations to target users most likely to book. This solution yielded 69 directly attributed bookings and an exceptional 50.6X return on ad spend (ROAS). O'Rourke's efficient execution successfully delivered a high return on investment for the hotel.

Walker Hotel Greenwich Village