Case Study: Union Station Hotel Nashville boosts bookings with O'Rourke Hospitality

Union Station Hotel Nashville boosts website traffic 30% with O'Rourke Hospitality

The Union Station Hotel Nashville, a historic hotel, faced the challenge of an outdated digital presence and an aging customer base following a change in ownership. They engaged O'Rourke Hospitality to create a new website and digital marketing strategy that would reflect their recent physical refresh and attract a younger demographic.

O'Rourke Hospitality implemented a comprehensive solution, building a custom website that incorporated the hotel's new branding and launching digital marketing services including PPC, SEO, and paid media. This strategy delivered significant results: a 30% increase in overall website traffic, a 13% rise in average monthly site visits, and 33% of Google PPC clicks proceeding directly to the booking engine to check rates.

Union Station Hotel Nashville