Case Study: The Wentworth achieves 6x social media usage growth with O'Rourke Hospitality

The Wentworth boosts Instagram engagement 689% with O'Rourke Hospitality

The Wentworth, a family-owned inn in Jackson, NH, faced the challenge of updating its social media presence to attract new business without alienating its existing, loyal customer base built by the previous owner. The new ownership enlisted O’Rourke Hospitality to implement a custom social media strategy aimed at boosting bookings and revenue by telling the story of the property's evolution.

O’Rourke Hospitality's solution was to highlight the inn's attractive visual elements, particularly on Facebook and Instagram, which successfully engaged the wedding market. This strategy resulted in a 689% increase in Instagram engagement, a 34% total audience growth across both platforms, and drove 2,262 website visits from organic social sources.

The Wentworth