Case Study: The Press Hotel achieves 8.4X ROAS with O'Rourke Hospitality

The Press Hotel drives 8.4X ROAS with O'Rourke Hospitality

The Press Hotel, a historic boutique hotel in Portland, Maine and part of the Marriott Autograph Collection, faced fierce competition from other area hotels and online travel agencies. Their challenge was to reach affluent visitors likely to book directly and stand out in a crowded market. O'Rourke Hospitality took over their media buying using the Koddi platform to address this.

O'Rourke implemented a sophisticated campaign on the Koddi platform, consolidating keywords and focusing budgets on high-intent users to drive efficient traffic. This strategy resulted in a cost-per-click of $0.48 and achieved an 8.4X return on ad spend over nine months, earning significant direct revenue for The Press Hotel.

The Press Hotel