Case Study: The Mountain Club on Loon boosts site traffic with O'Rourke Hospitality

The Mountain Club on Loon boosts organic search traffic 21% with O'Rourke Hospitality

The Mountain Club on Loon, a four-season slopeside resort in New Hampshire, faced challenges with an outdated website, an ineffective digital marketing strategy, and a brand perception that mistakenly suggested membership was required. To attract a younger demographic and replace an aging clientele, the resort engaged O'Rourke Hospitality for digital marketing services including PPC, SEO, and a website redesign.

O'Rourke Hospitality first reframed the resort's value proposition to highlight its unique position as "Loon’s only slopeside resort for all seasons." This new positioning informed a comprehensive suite of digital marketing strategies. The solution delivered significant results, including a 21% increase in organic search traffic, a 12-to-1 return on ad spend, and a 14.8% click-through rate on PPC campaigns.

The Mountain Club on Loon