Case Study: The Menhaden boosts off-peak bookings and social engagement with O'Rourke Hospitality

The Menhaden boosts ROI 13:1 with O'Rourke Hospitality

The Menhaden, a boutique hotel in Greenport, NY, wanted to make the most of its revamped property by driving more bookings during peak season while also attracting guests in non-peak periods. O'Rourke Hospitality was brought in to strengthen the hotel’s social media marketing with a mix of pay-per-click, paid social, and display advertising.

O'Rourke Hospitality created a tailored campaign using fresh imagery of the property upgrades, which improved engagement across the hotel’s social media channels and generated new momentum in off-peak seasons. The campaign delivered a 13:1 return on ad spend, a 15% increase in click-through rate, and 37% of revenue from non-branded PPC terms.

The Menhaden