Case Study: The Kartrite Resort achieves $154k in revenue with O'Rourke Hospitality’s booking abandonment strategy

The Kartrite Resort nets $154k in revenue with O'Rourke Hospitality

The Kartrite Resort, a hotel in the Catskills, faced the challenge of potential guests abandoning their online bookings as they shopped around in a competitive market. To address this, they partnered with O'Rourke Hospitality, which employed its Booking Abandonment service to re-engage these lost visitors.

O'Rourke implemented a multi-stage automated email campaign and retargeting ads. The solution involved sending a sequence of timely, personalized emails that reminded users of their selected room, created urgency, and finally offered a promotional incentive. This strategy by O'Rourke achieved a 59% email open rate and a 12% conversion rate, resulting in $154,000 in revenue for the resort.

The Kartrite Resort