Case Study: The Inn at Hastings Park boosts revenue 31% with O'Rourke Hospitality

The Inn at Hastings Park lifts revenue 31% with O'Rourke Hospitality

The Inn at Hastings Park, a historic hotel in Lexington, faced a challenge with its outdated website which had a siloed user experience and lacked important technical features. This made it difficult for potential guests to book rooms and prevented the site from performing well in search engines, leading to potential revenue loss to third-party booking sites. They partnered with O'Rourke Hospitality to address these issues.

O'Rourke implemented a redesigned website focused on seamless booking and an elevated design that reflected the inn's experience. The solution included a simplified site structure, persistent booking buttons, and search engine optimization. This resulted in a 56.7% increase in bookings and a 31.7% lift in revenue, demonstrating that O'Rourke's design successfully captured more direct business for the hotel.

The Inn at Hastings Park