Case Study: The Hotel Chicago Downtown boosts engagement with a website refresh from O'Rourke Hospitality

The Hotel Chicago Downtown reduces bounce rate by 4% with O'Rourke Hospitality

The Hotel Chicago Downtown, a luxury hotel, faced the challenge of needing to modernize its existing website's functionality and presentation without undertaking a full redesign. Vendor O'Rourke Hospitality was tasked with reinvigorating the established brand's online presence.

O'Rourke implemented a consultative website refresh using the hotel's existing WordPress framework, content, and SEO. They rebuilt how the content and imagery were presented to create a more modern site. This efficient approach resulted in a 4% reduction in bounce rate, a 6% increase in average session duration, and a 3% increase in engagement time, all while showcasing the property more effectively on a modest budget.

The Hotel Chicago Downtown