Case Study: The Goodwin achieves 43% more bookings with O'Rourke Hospitality

The Goodwin boosts bookings 43.7% with O'Rourke Hospitality

O'Rourke Hospitality worked with The Goodwin, a boutique hotel in downtown Hartford, CT, to address an outdated website that lacked modern design and user experience elements. The hotel needed a site that could stand out in a competitive market, perform well in search, and make it easy for visitors on any device to find information and book a room.

O'Rourke Hospitality redesigned the site from top to bottom with strong photography, keyword-rich copy, clear content sections, social proof, and a persistent high-visibility booking action. The new website delivered measurable gains, including a 31.8% increase in conversion rate, 43.7% more bookings, and 42.9% more revenue, along with improved traffic and stronger booking performance overall.

The Goodwin