Case Study: The Crescent Hotel Fort Worth drives direct bookings with O'Rourke Hospitality's GEO strategy

The Crescent Hotel Fort Worth boosts room nights 24% with O'Rourke Hospitality

O'Rourke Hospitality worked with The Crescent Hotel Fort Worth, a luxury hotel in a competitive market. The hotel's challenge was improving its organic visibility across search and emerging generative AI platforms to capture travelers searching with varied intent, from luxury stays to local cultural experiences, rather than just broad hotel terms.

O'Rourke implemented a focused onsite SEO and GEO strategy for The Crescent Hotel. The solution included optimizing content for high-value keywords, conducting a site speed audit, implementing technical improvements, and adding schema markup. This resulted in a 24% increase in room nights, an 18% increase in revenue, and a 20% increase in bookings, demonstrating the strategy's effectiveness.

The Crescent Hotel Fort Worth