Case Study: The Crescent Hotel achieves 119 bookings and $96,000 in revenue with O'Rourke Hospitality's Google Performance Max campaign

The Crescent Hotel drives $96,000 in revenue with O'Rourke Hospitality

The Crescent Hotel, a new luxury property in Fort Worth's competitive Cultural District, faced the challenge of needing to quickly boost its online profile and reputation to attract guests. To address this, O'Rourke Hospitality implemented a custom Google Performance Max campaign designed for travel advertisers.

O'Rourke Hospitality's solution utilized the machine learning-powered campaign to increase the hotel's reach across all of Google's channels. This strategy drove significant results, generating 119 bookings and $96,000 in revenue while achieving a 29-to-1 return on ad spend (ROAS) for The Crescent Hotel.

The Crescent Hotel