Case Study: The Alexander drives paid media growth with O'Rourke Hospitality Marketing

The Alexander boosts paid search clicks 2,303% with O'Rourke Hospitality

The Alexander, a boutique hotel in Indianapolis, partnered with O'Rourke Hospitality Marketing during a major renovation and its transition to Marriott's Autograph Collection. The challenge was a potential loss of online visibility and limited scale in paid media campaigns, which risked ceding ground to competitors while new brand tracking systems were being configured.

O'Rourke implemented a coordinated paid media strategy across Google Search, Performance Max, and paid social channels. The solution, which utilized AI-assisted targeting and audience segmentation, dramatically increased visibility and high-intent traffic. The results included a 2,303% growth in paid search clicks and an 858% increase in Performance Max booking clicks, successfully laying the groundwork for stronger direct revenue performance.

The Alexander