Case Study: Terra Palm Springs achieves exceptional direct-booking ROAS with O'Rourke Hospitality

Terra Palm Springs drives 43x ROAS on PPC with O'Rourke Hospitality

Terra Palm Springs, an ultra-exclusive adults-only wellness sanctuary in Palm Springs, partnered with O'Rourke Hospitality to improve direct bookings during the highly competitive desert winter season. As a 13-room boutique property facing rising ad costs and heavy competition from chains and OTAs, it needed a paid media strategy that could reach affluent, wellness-focused travelers without wasting spend on generic hotel searches.

O'Rourke Hospitality built a targeted paid media program using PPC and Google Performance Max campaigns, with high-intent keywords and creative centered on Terra Palm Springs’ luxury wellness experience. The campaigns drove strong direct-booking performance, delivering 43x ROAS on PPC and 15.5x ROAS on Performance Max, while helping shift demand away from OTAs and toward the hotel’s own website.

Terra Palm Springs