Case Study: Six South Street Hotel achieves triple-digit revenue growth with O'Rourke Hospitality

Six South Street Hotel boosts revenue 113% with O'Rourke Hospitality

Six South Street Hotel, a freshly reimagined boutique property in Hanover, New Hampshire, needed to increase discoverability and direct bookings in a highly seasonal, campus-driven market. The hotel worked with O’Rourke Hospitality on a paid search strategy to compete for high-intent travelers searching for Dartmouth-area stays while protecting branded traffic from OTAs and nearby properties.

O’Rourke Hospitality implemented a targeted paid search program focused on “near Dartmouth” and other booking-intent keywords, with budgets paced around key academic events and messaging tailored to campus visitors and downtown convenience. The campaign delivered 133% more clicks year over year, 1,236% more impressions, a 35.09X ROAS, and 113% year-over-year revenue growth, driving more direct revenue for Six South Street Hotel.

Six South Street Hotel