Case Study: Saratoga Arms Hotel achieves double-digit ROAS with O'Rourke Hospitality

Saratoga Arms Hotel achieves 26X ROAS with O'Rourke Hospitality

Saratoga Arms Hotel, a boutique hotel in Saratoga Springs, faced the challenge of maximizing direct bookings outside its busy summer racing season amidst high digital ad competition. The hotel needed to reach affluent travelers for winter getaways without wasting spend on low-intent audiences. They partnered with O'Rourke Hospitality to implement a refined paid media strategy.

O'Rourke designed a focused campaign using Paid Search, Google Performance Max, and Paid Social to target high-intent travelers with specific seasonal messaging. This strategy efficiently drove bookings through the hotel's direct channel. The results for the first quarter of 2026 were exceptional, with O'Rourke delivering a 26X return on ad spend for PPC, 24X for Performance Max, and 10.7X for Paid Social campaigns.

Saratoga Arms Hotel