O'Rourke Hospitality
86 Case Studies
A O'Rourke Hospitality Case Study
The Revere Hotel Boston Common, a boutique hotel facing increased competition in its evolving neighborhood, partnered with O'Rourke Hospitality to revamp its marketing strategy. The challenge was to attract more guests and establish a new identity after a recent change in management and departure from a major hotel chain.
O'Rourke Hospitality implemented a holistic paid social media campaign, complemented by pay-per-click and display advertising. This solution significantly boosted the hotel's online engagement and conversions, achieving a 12-to-1 return on ad spend and a 3.63% conversion rate.