Case Study: Red Jacket Resorts achieves 10x return on ad spend with O'Rourke Hospitality PPC and paid search

Red Jacket Resorts boosts PPC revenue 5% with O'Rourke Hospitality

Red Jacket Resorts, a collection of five seasonal resorts on Cape Cod, faced the challenge of maximizing its marketing return within a narrow five-month open window. Previously working with a large, impersonal hospitality marketing company, the customer needed better support and a more cohesive strategy, which led them to the vendor O'Rourke Hospitality for an expert paid search and PPC campaign.

O'Rourke Hospitality implemented an improved campaign management strategy with more strategic copy and budget oversight. By increasing spending on PPC to better capture existing demand, O'Rourke's updated campaigns resonated more effectively with the seasonal Cape Cod traveler. This solution yielded significant results for Red Jacket Resorts, including a 5% growth in PPC revenue, a 9% increase in click-through rate, and a 14% reduction in cost per click.

Red Jacket Resorts