Case Study: Lunara Bay drives booking growth with O'Rourke Hospitality

Lunara Bay drives 8x ROAS with O'Rourke Hospitality

Lunara Bay, an exclusive enclave of ultra-luxury private waterfront estates in Key West, faced the challenge of finding its exceptionally small target audience of ultra-high-net-worth travelers in a competitive digital market dominated by OTAs. Their broad demographic targeting was wasting valuable ad spend on unqualified prospects. They partnered with O'Rourke to implement a highly disciplined paid media strategy to pinpoint these specific buyers and secure direct, high-margin bookings.

O'Rourke deployed a multi-channel campaign reset that used precision targeting to filter audiences by top income ZIP codes, luxury lifestyles, and specific life events. They allocated 100% of their paid search budget to high-intent non-branded keywords and adapted Performance Max campaigns to emphasize the exclusive estate experience. This strategy delivered an exceptional 8:1 return on ad spend on non-branded paid search and a 6.5:1 return on ad spend from Performance Max campaigns, driving drastic booking growth for Lunara Bay.

Lunara Bay