Case Study: Koloa Landing Resort achieves a 13.4:1 ROAS with O'Rourke Hospitality Marketing

Koloa Landing Resort achieves 13.4x ROAS with O'Rourke Hospitality

Koloa Landing Resort, an Autograph Collection property in Kauai, worked with O’Rourke Hospitality Marketing to improve its display advertising in a highly competitive Hawaii tourism market. The resort needed a better way to stand out to travelers researching where to stay and ultimately drive more reservations.

O’Rourke Hospitality Marketing implemented a display retargeting strategy using Koloa Landing Resort’s vanity site to re-engage prior website visitors who had shown interest but had not yet booked. The campaign delivered a 13.4 return on ad spend, helping the resort generate stronger reservation performance from its advertising efforts.

Koloa Landing Resort