Case Study: Hyatt Mar Monte Hotel boosts organic traffic and direct bookings with O'Rourke Hospitality Marketing

Hyatt Mar Monte Hotel boosts organic search visits 19% with O'Rourke Hospitality

The Hyatt Mar Monte Hotel, a historic oceanside property in Santa Barbara, faced the challenge of not living up to its potential and recapturing its glamorous identity, a situation worsened by the COVID-19 pandemic. To address this, the hotel partnered with vendor O'Rourke Hospitality to leverage organic marketing strategies, including search engine optimization.

O'Rourke Hospitality implemented a solution focused on SEO, which included creating targeted monthly content, performing quarterly onsite and technical reviews. This strategy successfully increased the hotel's organic search visits by 19%, grew new site users by 9%, and led to a 14% overall increase in site visits, helping the hotel rebound and attract new direct bookings.

Hyatt Mar Monte Hotel (Mar Monte Hotel)