Case Study: Hutton Brickyards Achieves 85% Revenue Growth with O'Rourke Hospitality’s GEO Strategy

Hutton Brickyards boosts revenue 85% with O'Rourke Hospitality

Hutton Brickyards, a Hudson Riverfront hotel and venue in Kingston, New York, faced the challenge of competing across multiple hospitality categories like lodging, weddings, and retreats. Their broad offerings created a search visibility problem, as different audiences used varied search terms to find them. O'Rourke Hospitality was engaged to develop a GEO and topical authority strategy to address this.

O'Rourke implemented a content strategy focused on answering high-intent guest questions. This involved adding a dedicated FAQ page, performing a content gap analysis, and mapping a topical authority plan. The solution resulted in a 50% increase in bookings, a 61% increase in room nights, and an 85% increase in revenue for the customer.

Hutton Brickyards