Case Study: Hotel Crescent Court achieves 4x revenue growth with O'Rourke Hospitality

Hotel Crescent Court boosts ROAS 51x with O'Rourke Hospitality

Hotel Crescent Court, a landmark hotel in Dallas, faced the challenge of optimizing its display ad campaigns to better attract high-intent travelers following a major renovation. While the existing campaigns generated a positive return on ad spend, the hotel partnered with O'Rourke Hospitality to improve engagement and drive more direct bookings.

O'Rourke implemented a solution featuring dynamic animated ads that highlighted a range of hotel offers and experiences. By continually refreshing and optimizing this creative, O'Rourke achieved a 4x period-over-period revenue growth for the display campaigns and a 51x return on ad spend. They also lowered advertising costs by 11% as the more engaging ads allowed for better algorithmic targeting.

Hotel Crescent Court