Case Study: Hotel Crescent Court boosts direct bookings with O'Rourke Hospitality's guest experience design

Hotel Crescent Court boosts direct bookings with O'Rourke Hospitality and 17 to 1 ROAS

Hotel Crescent Court, a luxury hotel in Dallas, faced challenges with online revenue and a high visitor bounce rate following a major renovation. Their outdated website failed to capture bookings, so they partnered with O'Rourke Hospitality for a new website and digital marketing strategy to attract a broader customer base.

O'Rourke implemented its Guest Experience design methodology, creating a website that displayed room types, availability, and pricing without requiring a booking engine entry. This was supported by targeted digital marketing campaigns. The solution delivered a 17 to 1 return on ad spend across all channels, with 79% of PPC revenue coming from non-branded search terms and 55% of all website visits clicking into the booking engine.

Hotel Crescent Court