Case Study: Hotel Contessa achieves 30:1 ROAS with O'Rourke Hospitality social retargeting

Hotel Contessa drives $41,000 in revenue with O'Rourke Hospitality

Hotel Contessa, a luxury hotel on San Antonio's riverwalk, faced the challenge of running its marketing campaigns as efficiently as possible. They needed to focus their resources on the segment of people seeking hotels in San Antonio who were most likely to convert. O'Rourke Hospitality was enlisted to help optimize their audience targeting.

O'Rourke implemented a high-opportunity social marketing strategy using Meta retargeting ads for website visitors and lookalike audience targeting. This solution, which integrated with the hotel's booking engine and utilized geo-targeting, generated $41,000 in revenue and achieved an exceptional 30-to-1 return on ad spend for Hotel Contessa.

Hotel Contessa