Case Study: HEI Hotels & Resorts boosts bookings and achieves 7x ROAS with O'Rourke Hospitality

HEI Hotels & Resorts boosts bookings 7x ROI with O'Rourke Hospitality

HEI Hotels & Resorts engaged O'Rourke Hospitality to boost online revenue across eight of its properties, each with a unique set of challenges. The common goal was to generate more bookings and increase the effectiveness of their digital marketing efforts.

O'Rourke implemented a custom strategy for each hotel, which included website redesigns, SEO optimization, and paid media campaigns. The solution delivered a 7-to-1 return on ad spend, a 35% booking engine entrance rate from paid channels, and a $1.75 average cost-per-click.

HEI Hotels & Resorts