Case Study: Dawn Ranch achieves 16X ROAS with O'Rourke Hospitality's paid search marketing

Dawn Ranch earns 16.32-to-1 ROAS with O'Rourke Hospitality

O'Rourke Hospitality helped Dawn Ranch, a luxury creative retreat in Northern California, address the challenge of maintaining predictable revenue and establishing its brand in search results ahead of online travel agencies (OTAs) and competitors. The goal was to efficiently attract high-intent guests searching for accommodations in the Russian River region.

The solution implemented by O'Rourke utilized Google Ads, specifically a combination of branded and non-branded pay-per-click search campaigns alongside a Performance Max campaign. This strategy protected the brand in search results and targeted users at various stages of the booking funnel. The campaign achieved an outstanding 16% clickthrough rate and delivered a 16.32-to-1 return on ad spend for Dawn Ranch.

Dawn Ranch