Case Study: Bitter End Yacht Club boosts website traffic and engagement with O'Rourke Hospitality

Bitter End Yacht Club boosts total website visits 17% with O'Rourke Hospitality

The Bitter End Yacht Club, a luxury destination in the British Virgin Islands, was destroyed by Hurricane Irma in 2017 and faced the challenge of reintroducing itself to the world after a five-year closure. The customer turned to vendor O'Rourke Hospitality for a new website to help make a major impact upon its reopening.

O'Rourke Hospitality created a custom website design that captured the rebuilt club's new spirit and heritage. The solution, which included compelling imagery and improved navigation, led to a 17% increase in total website visits, a 21% improvement in time on site, and a 25% increase in organic traffic visits, successfully reigniting interest in the yacht club.

Bitter End Yacht Club