Case Study: Ashore Resort & Beach Club boosts direct bookings with O'Rourke Hospitality’s Guest Experience design

Ashore Resort & Beach Club boosts direct bookings 4X with O'Rourke Hospitality

Ashore Resort & Beach Club, a recently renovated seaside resort, faced a significant challenge with its website, as the vast majority of visitors abandoned the booking process before making a reservation. To recapture this lost direct revenue, the resort partnered with O'Rourke Hospitality.

O'Rourke Hospitality implemented its Guest Experience (GX) design methodology, integrating it with the Safara booking engine to provide seamless access to room details, availability, and pricing directly on the website. This solution dramatically increased the resort's direct booking conversion rate from 1.33% to nearly 7%, which represented a potential revenue increase from $100,000 to over $500,000 monthly.

Ashore Resort & Beach Club