Case Study: Alta Lodge boosts bookings and traffic with O'Rourke Hospitality website overhaul

Alta Lodge boosts bookings 6.9% with O'Rourke Hospitality

Alta Lodge, a historic alpine-style ski resort in Utah, faced the challenge of an outdated "brochure website" that was difficult to navigate. This made it hard for potential guests to find key information on amenities and complete bookings. O'Rourke Hospitality was engaged to redesign and rebuild the website to better showcase the property and improve the user experience.

O'Rourke implemented a comprehensive solution that included a clean, modern design highlighting the lodge's surroundings, a persistent reservation menu, and targeted SEO to surface sought-after information. The resulting website overhaul led to a significant 17.6% decrease in bounce rate, a 20% increase in website visits, and a 6.9% growth in bookings for Alta Lodge.

Alta Lodge