Case Study: Boojum boosts productivity and collaboration with Oroson

Boojum - Customer Case Study

Boojum, a 510-employee Mexican restaurant chain with 17 locations across Northern Ireland and the Republic of Ireland, needed a better way to manage a busy flow of marketing projects, content, and approvals. Before using Oroson, the team relied on Google Drive and email threads, which made files hard to find, slowed sign-off, and created confusion around version control and traceability.

Oroson provided Boojum with a highly visual, centralized project workspace that brought planning, research, campaign management, content sharing, feedback, and sign-off into one place. Boojum says Oroson reduced email back-and-forth, improved collaboration, simplified workflows, and saved significant time, while also reducing stress and making it easier to see project status at a glance. The team also highlighted Oroson’s ease of use and integrations with Google Drive and Microsoft OneDrive as key benefits.

Boojum

Nuala McMenamin

Head of Marketing