Case Study: Petra Industries achieves a scalable B2B digital commerce experience with OroCRM

Petra Takes Their Customers' Digital Experience to the Next Level with OroCommerce

Petra Industries, a fast-growing distributor of consumer technology products for over 800 brands, needed a scalable digital commerce platform that could better support its B2B customers. Its legacy, B2C-oriented system required multiple add-ons, yet still lacked the flexibility, onboarding speed, order management efficiency, and customer insights Petra needed for continued growth. Petra turned to OroCRM and its OroCommerce solution to replace the outdated platform.

OroCRM implemented OroCommerce as an out-of-the-box B2B commerce platform, giving Petra a more flexible shopping cart, faster account onboarding, improved order management and fulfillment, and stronger marketing capabilities through better customer data visibility. The result was a robust, scalable foundation that eliminated the need for patchwork add-ons and better supported Petra’s digital customer experience and business growth.

Petra Industries

Josh Williams

Director of Marketing