Case Study: HandLab achieves a 360-degree customer view and improved retention with OroCRM

HandLab - Customer Case Study

HandLab, a Raleigh-based medical devices company founded in 1996, operates a complex multi-channel business selling to consumers, practices, facilities and wholesalers while also offering educational resources for hand therapists. Faced with fragmented customer data, weak Magento reporting and segmentation, and the need to centralize marketing and sales activity tracking, HandLab evaluated Salesforce, MS Dynamics and OroCRM and chose to implement the OroCRM platform integrated with Magento.

OroCRM’s deep Magento integration and flexible customization gave HandLab a true 360° view of its 35,000+ customers, centralized payment and credit tracking (with no bad debt losses since integration), and improved segmentation and reporting. By consolidating customer data with OroCRM, HandLab significantly improved customer service and retention and positioned its sales and marketing efforts to target a 20% sales increase in 2017.

HandLab