Case Study: Global Car Brand achieves a 360° customer view and better conversions with OroCRM

Global Car Brand - Customer Case Study

Global Car Brand, a top-10 global automotive company selling over 1,710,000 vehicles annually across almost 160 countries, needed a CRM to simplify a complex, multi-step online vehicle purchase process and deliver a full 360-degree view of the customer. The manufacturer required a solution that could link finance, trade-in, insurance, marketing analytics and an on-premise CRM, enable advanced buyer segmentation for targeted campaigns, and enforce role-based access controls — and chose OroCRM to meet those needs.

OroCRM delivered a flexible, scalable CRM platform that acted as a central hub, connecting the car maker’s systems and third-party apps, and providing a segmentation engine, web tracking and configurable user roles. The implementation gave the company a unified customer view, enabled more targeted marketing that produced better conversions and buy rates, and improved productivity and data security through controlled access.

Global Car Brand