Case Study: Campings.com achieves a centralized 360° customer and partner view and accelerated growth with OroCRM

Campings.com - Customer Case Study

Campings.com, a leading French online booking site with a network of more than 3,000 professional hosts and growing B2B services, needed a new CRM to centralize disparate data and give a clear, omni-channel 360° view of clients, partners and contracts. They required a customizable, collaborative system able to segment different user groups, track interactions and provide at-a-glance dashboards—capabilities they sought in a solution such as OroCRM.

Campings.com implemented OroCRM with the help of partner Synolia, consolidating customer and supplier data into a single 360° view, automating prospect campaigns and task assignments, and using OroCRM’s reporting engine to track sales pipelines and marketing conversion rates. As a result, Campings.com centralized operations, gained more accurate performance indicators, accelerated business development and is planning a wider OroCRM rollout for B2B/B2C clients plus integration with Zendesk.

Campings.com