Case Study: April Moto centralizes customer and quote management and automates workflows with OroCRM

April Moto - Customer Case Study

April Moto, a subsidiary of April Group in France that handles over 250,000 unique quotes per year through a network of 30,000 independent brokers and multiple sales channels, needed a CRM to power a new real-time quotation portal built with Synolia. Their requirements included call management that opens customer records on incoming calls, flexible multi-step workflows for email and phone follow-up, and a direct API connection to their website — capabilities they sought in a solution such as OroCRM.

OroCRM’s extensibility let April Moto build a central, de-duplicated repository of customers and leads, centralize all quotations, and automate parts of the quotation process (emails, call scheduling) via configurable workflows. By using OroCRM, April Moto gained a multi-channel customer view for targeted marketing and streamlined management of their 250,000+ annual quotes and broker network, improving data quality and operational efficiency.

April Moto