Case Study: V and B improves B2B and B2C commerce with OroCommerce

V and B, the French Liquor Retailer, Offers Leading User Experiences in the Competitive Industry

V and B, a French liquor retailer with over 270 stores, faced challenges with its outdated product information system and ordering processes. To lead in customer experience and unify its operations, the company needed to eliminate inefficient paper-based methods, introduce new sales features, and integrate its disconnected systems. This led them to seek a new technology platform, and they selected OroCommerce for its capabilities.

The solution involved implementing OroCommerce to manage both B2B and B2C channels from a single platform. OroCommerce's open-source architecture allowed for integration with other business systems, creating a single source of truth. Partnering with a solution provider, V and B achieved significant results: they eliminated countless manual tasks, improved company-wide efficiency, and increased sales through a better multi-channel customer experience.

V and B

Grégory Tocut

Chief Information Officer