Case Study: TruPar.com achieves 25% online revenue growth and a scalable 8M‑SKU catalog with OroCommerce

TruPar Disrupts a Traditional B2B Commerce Market with Online eCommerce

TruPar.com is a B2B wholesaler of forklift parts serving 45,000 customers across the US, Canada, Mexico, and Puerto Rico. Faced with an 8‑million SKU catalog, dynamic daily pricing, transient data needs, and the requirement to run multiple regional storefronts from a single backend, TruPar.com needed a scalable eCommerce platform—so they selected OroCommerce.

OroCommerce implemented a flexible pricing engine that syncs with TruPar’s ERP for real‑time tiered pricing, geolocation-based shipping ETAs, localization for weight/currency/units/language, and a unified backend for multiple webstores. The OroCommerce solution enabled TruPar.com to support 8+ million active SKUs, drive a 25% increase in online revenue and a 70% increase in average order value while improving fulfillment transparency and regional customer experiences.

TruPar.com

Sean McDonnell

Chief Executive Officer