Case Study: SaltWorks, Inc. achieves a unified B2B and B2C storefront with OroCommerce

Saltworks Continues Their Dedication to Innovation with a Unified B2B and B2C Storefront

SaltWorks, Inc., a U.S. gourmet salt company serving both individual consumers and wholesale customers, was hampered by Magento 1’s B2C focus and costly customizations needed to support B2B features. After evaluating BigCommerce, WooCommerce, and Magento 2, SaltWorks, Inc. selected OroCommerce for its out-of-the-box B2B functionality and B2C-friendly user interface.

OroCommerce delivered a unified B2B/B2C storefront with role-aware product visibility, multi-catalog and multi-layer pricing, and distinct checkout flows (standard B2C and extended LTL/freight B2B workflows), plus Amazon cross-promotion and rich product pages. The result is a stable, single site that eliminated separate backends/frontends, ensures customers see contract pricing and tailored checkout experiences, and simplified site management for SaltWorks, Inc.

SaltWorks, Inc.

Peter Noonan

Marketing Manager