Case Study: Midwest Dental achieves simplified purchasing and automated B2B ordering with OroCommerce

Midwest Dental Implements Online Commerce with OroCommerce to Simplify the Purchasing Process for Customers

Midwest Dental Supply, a North American dental supply and equipment distributor, faced growing pains from a legacy Magento B2C implementation that had been heavily customized to meet B2B needs. Those patchwork customizations made the system slow and hard to manage, prevented custom pricing and multi-account management, delivered poor UX, and even contributed to a major payment-gateway security breach. After reviewing options, Midwest Dental selected the OroCommerce B2B platform to replace their fragile setup.

OroCommerce delivered native B2B functionality—custom pricing, account management, customer hierarchies and a workflow engine—so Midwest could avoid heavy customizations and the associated risks. OroCommerce implemented checkout approval workflows, gave reps the ability to act on customers’ behalf, and added a mobile barcode-scanning quick-order capability to automate recurring orders, resulting in a simpler, more secure commerce experience, faster ordering and measurable time savings for customers and staff.

Midwest Dental