Case Study: GI Supply (Medical Supply Distributor) achieves a rapid, future‑proof B2B eCommerce launch and streamlined sales & pricing with OroCommerce

Medical Supply Distributor Builds an eCommerce Solution From Scratch

GI Supply, a specialty endoscopy medical supply distributor founded by Dr. Frank Jackson, needed to sell online for the first time and wanted a future-proof B2B eCommerce solution. Already using OroCRM, GI Supply turned to OroCommerce to transition into eCommerce and achieve goals like better tracking of top-performing sales reps, optimizing sales funnels, and building an improved online customer experience.

OroCommerce delivered a turnkey B2B platform with out-of-the-box features and customizations—including Sales Quota tracking, a custom opportunity flow, a new Visit activity type, Competition Tracker, Gold Star Checklist, Authorize.net support, a customized Customer 360 view, and workflow-driven contract pricing—enabling quick internal adoption and simplifying parent/child contract pricing. Launched in eight months, OroCommerce gave GI Supply measurable capabilities to track rep performance, aggregate competitive intelligence for sales and marketing, and provide a unified customer view to drive improved sales outcomes.

GI Supply