Case Study: Maison&Objet enhances its digital marketplace with OroCommerce

Maison&Objet Goes Digital with OroCommerce to Enhance Its Value Proposition

Maison&Objet, a leading trade show for decoration, design, and the art of living, wanted to extend its physical event experience with a digital platform where brands and visitors could connect and sell online. To do this, the company partnered with OroCommerce and needed a B2B marketplace plus a white-label B2B site that could integrate with existing systems and support a new shopping experience.

OroCommerce helped Maison&Objet launch a B2B e-shop in January 2023 and the MOM marketplace in April 2023, built on the OroCommerce marketplace module. The platform now serves 50,000 buyers worldwide and features 30,000 products from 5,000 brands, helping Maison&Objet target 25% of sales through digital channels by 2027 while delivering a 360° omnichannel experience across physical and digital touchpoints.

Maison&Objet